Got a hunch on any of those? With Kalshi it couldn't be easier to express your view you buy Yes if you think the event will happen and No if you don’t. Will Olivia Rodrigo's "Driver's License" be the most streamed song of 2021?.Will Omicron make up greater than 1% of U.S.Here's what a market on Kalshi looks like:įrom COVID, to the economy to entertainment - Kalshi has lots of markets like: If so, we need to introduce you to our friends at Kalshi, who have built the first fully regulated exchange that lets you trade on world events. Many of the 4.9 billion who have access might only have it infrequently, through shared devices or with a poor quality connection.Įver thought "there's no way that actually happens" about something being discussed in the news? That's not the case for everyone who has access. The internet likely touches our work, personal and social lives in some way. Most of you reading this, and us who are writing it, could probably be described as extremely online. Many of those people live in lower-income or developing countries, with access in the least-developed countries in the world at just 27%. That progress was accelerated by the pandemic, but it still leaves ~2.9 billion people (roughly 9x the population of the US), without access. The ITU estimates that there are now 4.9 billion people online, up almost 800 million on the number pre-pandemic. More than one-third of the world's population has never used the internet, according to a new global report from the UN’s International Telecommunication Union (ITU). That means you need to be racking up hundreds of thousands of streams per month to earn a reasonable wage. Paid users brought in almost €2.2bn of revenue (~$2.5bn USD), almost 7x what Spotify made from advertising revenue on the free users.Ībout 73% of Spotify's revenue went on what it called "costs of revenue" - which is primarily what was distributed to record labels, artists, music publishers, and other rights holders, for the right to stream their music or podcasts.Įxactly how much Spotify pays artists is a) hard to find and b) likely to vary a lot from artist to artist, but most estimates suggest that 1,000 streams of a song will net $3 to $5 to the rights holder. The rest (more than 200 million) are ad-supported users.īut, as shown in the chart above, Spotify has a big incentive to convert those free users into paid. In fact, of Spotify's 380 million active users, less than half ( 172 million) actually pay for Spotify. as long as they don't mind being constantly interrupted by adverts. Spotify makes good use of a "freemium" model, offering up most of its services to users who don't want to pay. The event has been unusually successful in making data collection and tracking cool / fun - but how does Spotify make its money? If you've been on social media this week, you'll have undoubtedly come across Spotify Wrapped - the annual summary, and judgement, of who listened to what music on the streaming platform.
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